The asignatura of Advertising and tourism studies the application of the advertising technicians to the communicative dynamics of the companies of the tourist sector. On the one hand, wants to know the tourist process in Spain and, by another, pretends provide the necessary tools to be able to elaborate a plan of advertising communication related with the tourist activity. This involves to analyse the tendencies and demonstrations of the advertising, as well as the evolution and the paper exerted by each one of the agents that take part in the distinct phases of the creation and development of the tourist product.
Know the first demonstrations of the tourist advertising.
Consider the tourism in the society of consumption.
Know the profiles of the tourist consumer.
Understand and know the fundamental operations of the tourist advertising communication.
Identify advertising typologies.
Know the main advertising means in tourism.
Brief history of the tourism in Spain. First tourist advertising.
The tourism in the society of consumption.
The tourist advertising communication.
Theoretical contents, concepts and bibliography, given in the asignatura Advertising and tourism.
Correyero, B. And Cal, R. (2008): Tourism: The greater propaganda of state. Spain: from his starts until 1951, Visionnet, Madrid.
Esteve Secall, R. (2000): Economy, history and institutions of the tourism in Spain, Pyramid, Madrid.
Fernández Poyatos, M.D. (2006): Origins and evolution of the advertising in Spain. 1880-1936, thesis doctoral, University Alicante.
Bañón, F. (Dir.) (1999): 50 years of the Spanish tourism: a historical and structural analysis, Centre of studies Ramón Areces, Madrid.
Díaz, J. To. And Fruits, Á., %u201CThe dimension socioestructural of the tourism%u201D, in Blond Gil, Á. (2003): Sociology of the tourism, Ariel tourism, Barcelona, pp. 23-41.
Of Borja, L., Andreu, J. And Bosch, R. (2002): The tourist consumer, Madrid, Esic. Muñoz Oñate, F. (1997): tourist Marketing, Madrid, Centre of Studies Ramón Areces.
García Uceda, M. (1999): The keys of the advertising, ESIC, Madrid. González Wolf, M. Á. (1998): Course of advertising, Eresma&Celeste, Madrid. González Martín, J. To. (1996): general Theory of the advertising, Madrid, Bottom of economic culture. Hernández, C. (1999): Manual of advertising creativity, Madrid, Synthesis.