T Andersson, 2011
ANA ESPINOSA FOLLOWED, JOSE MIGUEL GINER PEREZ, HIPOLITO MOLINA MANCHON, ANTONIO FUSTER OLIVARES, MARIA JESUS SANTA MARIA BENEYTO, MARIA DOLORES OF JUAN VIGARAY
Area of knowledge
Social and Juridical sciences
Economy Applied and Economic Politics
Organisation of Companies
Studies in which it gives
Máster University developing Venue and Territorial Innovation
This work publishes with a licence BY-NC-SA Creative Commons License
One of the aims of this the asignatura is to enter to the student in the appearances related with the industrial development and the innovation from a territorial point of view. Like this, it gives an overview of the territorial development with all his possible figures. Besides, it will analyse the figure of the productive organisation of small companies located in the space and the advantages that this has. They will study the elements conditionings of the trade, between them the consumption and the consumers, the globalisation between the uniformity and the personalización, the factor entretenimiento like locomotive and the incidence of the models of urbanismo. They will explain commercial rules to different scales and the application of technicians like the marketing and the different forms to articulate commercial areas. For this, will study the paper that plays the local legislation, regional, national and supranacional in the forming of the urban commercial spaces, seeing his space repercussion and the social consequences, commercial and territorial.
Observations: This asignatura has been adapted to the new EEES inside the máster of local development and territorial innovation.
|Archives||Educational resources||Resources web|
1. Relations between the industry and the territory.
2. Clusters, industrial districts and new spaces emergent.
3. The industrial innovation like factor of endogenous development.
4. Relations between the trade and the territory.
5. The urbanismo commercial.
6. Promotion of commercial activities from the local entities.
SUMMARY: The repercussion and success of the commercial format "Franchise" deserves a particular attention by his special characteristic. His study is especially interesting so much in urban commercial spaces open as in shopping centres scheduled. In this session will study in what consists the franchise, his key elements, the typology of franchises that can find in the market, his advantages and inconvenient and, finally, the impacts that can have on the half venue.
The shopping centres scheduled (CCP)
SUMMARY: The shopping centres, in bold strokes, can classify them in Open Shopping centres or "to open sky" and Shopping centres Scheduled. The main aim of this session is to analyse the Shopping centres Scheduled. The session monotemática consists of two parts. In the first, essentially practical, proposes realise a visit of studies to a shopping centre scheduled where will know at first hand the peculiarities of the operation -in the real life- of this type of establishments. In the second part, already in the classroom, will review what are the CCP, his typology and evolution, his impact on the half venue, the commercial formats retailers that more implant in these CCP and, finally, the competitive advantages with which explain in front of other commercial formats conforming the commercial territory of our cities.
Malling and demalling the city: urban growth and retail activities
SUMMARY: Malling and dwell recent demalling, have changed the shape of many Western cities along the last decades. For this reason, it is important to analyse the evolution, changes and transformations of shopping malls in to long period of time.
4. Relations between the trade and the territory
Practice of Wal-Mart: the high cost of low prices
SUMMARY: The politics of low prices of Wal-Mart, possible thanks to the enormous power of negotiation with the providers of all the world and his grandísimo volume of sales have turned it into a commercial company that directs, in a lot of cases, the commercial growth of a lot of municipalities and regions. Along the documentary, expose diverse subjects related with the commercial distribution, such as the ethnic labour, the security of the commercial spaces, the devaluation of the rest of commercial offer of a municipality after the settlement of this company, the precariedad of his workers and the scarce environmental consciousness of the company. The visualisation of the document has to complement with the analysis of the same and the realisation of this practice.
SUMMARY: The commercial areas suppose a key decision in the election of the place of purchase for retailers and consumers. Knowing how influences the legislation in the forming of the commercial spaces, in this part study other decisive appearances from the point of view of the marketing.
5. The urbanismo commercial
Strategic commercial performances in urban centres
SUMMARY: The commercial recovery of the urban centres degraded or in commercial crisis has supposed the return of the life and the functions to streets, squares and urban spaces with a big urban symbolism. The formulas of public mixed management and private have bet by the physical renewal of the urban space and the dinamización commercial, by means of activities lúdicas and cultural that attract to consumers and citizens to the urban centre. In this session go to analyse some of the commercial performances carried out in some European cities that have known aunar creativity and commercial dynamism.
6. Promotion of commercial activities from the local entities
Normative frame of trade
SUMMARY: The commercial distribution of goods of consumption has caused big urban changes, especially after the entrance of the big commercial surfaces. This has supposed a big challenge for the urban planning, since it has been necessary to include to the trade like tool that structures the territory and therefore, that has to be scheduled and legislated. In this session will analyse the distinct scales of commercial planning, incidiendo in the examples of the European Union and especially, in the case of Spain.
1. Clusters, industrial districts and new spaces emergent
Productive systems venues, industrial districts and clusters
SUMMARY: it tackles the study of the figure of the productive systems venues like territorial units of analysis in which the important presence of the industry constitutes the main element of local development. It deepens in the characteristics of this model of industrial development and in the basic appearances of the territorial delimitation of areas of productive specialisation. They analyse the main characteristic of the industrial districts showing the differences that presents this model in front of the clusters.
2. The industrial innovation like factor of endogenous development
Politics of innovation for the local development
SUMMARY: they present the main measures that, in matter of innovation, investigation and development, develop by part of the different public administrations. In this sense, analyses the paper of these politics from the point of view of his contribution to the local development through the promotion and help to the realisation of activities of R&D by part of the companies and institutions.
Agents of the innovation
SUMMARY: it analyses the innovation like fundamental axis of the industrial development. After a brief introduction on the concept of innovation, studies the paper that play the different economic agents and social in the promotion of the activities of R&D with special reference to the activity developed by the Technological Institutes.
Model of business management of the innovation. Paper of the public administrations
SUMMARY: Description of the elements that can constitute a business model of management of the innovation and paper that can play the public administrations in his development.
3. Typologies and formats comerciales
The commercial formats
Series commercial typologies. Chapter I: the trade delicatessen
SUMMARY: The urban trade has experienced deep changes in the last decades, because of the modernisation of the commercial companies and to the new habits of consumption and of use of the territory. The traditional formats devoted on sale of products of feeding have been the most prejudiced, since they have been unable to struggle with the same arms of the big distributors, basically the price and an abundant assortment. However, in this panorama of structural crisis of the traditional trade there has been a change of tendency that centres the commercial success in the commercial specialisation. The skilled trades in feeding, commonly known like trades delicatessen, consolidate like new commercial opportunities, recovering the human deal of the traditional trade and betting by an attention to the very taken care customer.
Series commercial typologies. Chapter III: the ethnic trade
SUMMARY: The ethnic trade can be considered a tool of adaptation and social integration of the population immigrated in any territory, attending to the degree of permeabilidad social between the community of the ethnic trade and the rest of the society of base. The use of the own resources and the social networks knitted in the space help many times to the immigrants to develop an independent economic activity and stable that opens them the doors in the society that establish . In this video realises a theoretical analysis of the ethnic trade, doing upsetting in the importance of the ethnic trade in the city and analysing some commercial classifications proposals, the agents participants and the basic concepts tied to the ethnic economy.
Series commercial typologies. Chapter IV: ecological trade
Summary: The ecological trade is a commercial typology very consolidated in the Western Europe and that is experienced a strong impulse in the last years in the Spanish cities. The increase of the ecological awareness of the consumers and/or the crises and the alimentary scandals cíclicos that are suffering the final consumers have shot the voices of alarm on the importance to buy products that help to the health and environment in his production and transformation. The ecological trade, in spite of his slow despegue in Spain, turns into a tool of recovery of traditional commercial spaces with a more human deal and besides, could arrive to recover urban surroundings with little offer of feeding, substituting to the traditional trade in crisis.
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