Area of knowledge COMMUNICATION And SOCIAL PSYCHOLOGY Department Audiovisual communication and Advertising Studies in which it gives Degree in Advertising and RR.PP. And Degree in Advertising and RR.PP.
Generation of effective ideas to communicate. In concrete, the conceptualización (iconic and verbal expression) and the visualisation (composition) of the same. Disñeo Of the expression and implementation of the creative strategy of communication conceiving a communicative action adapted to the public looked for, attainable in the surroundings mediático existent, adjusted to a budget and to a term and evaluable.
Know and use properly the resources that make possible the new technologies of the information and the information.
Use properly the orthographical and grammatical norms in the leguaje oral and writing.
Purchase and implement strategies of collaboration and skills that favour the cooperative work recognising the contributions of other fields of the know like factor enriquecedor of the professional exercise.
Issue trials and position críticamente in front of the diverse vital situations and professional, without omitting the critical consideration about the actions and opinions of one same.
Schedule and develop innovative actions so much in his field of knowledge as in the daily life.
Distinguish between the different types of creative strategies and his functions.
Understand the existent basic operations in any strategic process.
Know the phases of the advertising strategy.
Know the characteristic you media from the creative punto.
Know the language typical of each half.
1. Introduction: Of the strategy of communication to the creative strategy. The brief creative (1) 2. Of the axis of communication to the creative concept. Profits, differential advantages, positioning. Types of concepts (2) 3. Tendencies in the new consumer, the means and his consumption (2) 4. Styles of creation (2) 5. The copy (1) 6. The direction of art (1) 7. The adaptation of the message: traditional means. Protocols of the creative work (1) 8. The adaptation multicanal. Alternative means. Protocols of the creative work (1) 9. The creative criterion. The measure of the creativity (1) 10. The profession of creative. The culture of the porfolio. Professional exercise (2)
Originality in the ideation and implemantación of communicative actions.
Efficiency of the actions proposed.
Argumentation and strategic coherence of the actions.