lisbokt , 2012
Area of Knowledge
Spanish philology, General Linguistics and Theory of the Literature
Degree in Advertising and Public Relations
This work publishes with a licence BY-NC-SA Creative Commons License
The Sociolinguistics provides to the student of Advertising and Public Relations a series of theoretical and practical instruments to comprise the social importance of the variation in the language. The linguistic variation and the social uses assigned to her reveal fundamental in the preparation of the advertising speech and in his condicionamientos communicative and pragmatic: some speeches head to a wide social group, but other a lot of advertising speeches head to determinate social groups, and in this case know the conventions of said varieties is important for the advertising. Another field of study, the contact of tongues and loan, serves for reflexionar on the employment of extranjerismos and even of change of code in the advertising speech, and know adjust this characteristic to the potential addressees.
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The form in which they give the classes will vary in function of his contents, but will base fundamentally in a methodology colaborativa, whose basic elements are, amongst other: the motivation, the interaction students-professor, the integration balanced of different dimensions of learning, the consideration of the interests, needs and level of knowledges of each student and the utilisation of diverse didactic resources.
The theoretical classes are partly expositivas and include activities oriented to stimulate the active participation of the students. For the impartición of the theoretical component of the asignatura, the professor uses regularly transparencies of support prepared in advance by her, answering to a basic format that contribute to facilitate the establishment of the existent interrelationships between the contended exposed and the subjects treated. The contents that include in the transparencies have the aim to facilitate that the students formulate questions on the subject treated, so that they answer them and serve them like guide of each subject.
Regarding the practical sessions, in them realise activities of diverse types, related with the theoretical contents of the subjects, that consist in activities with a same basic structure. This structure pursues the following aims:
- Identify with ease the asignatura and the group in which the student is enrolled (group 3).
- Provide information that help him to know the development of the asignatura, the module and the concrete subject that are working .
- Concretise to the maximum the specific aim that expects reach with the activity proposed.
- Indicate clearly the form to organise the work that proposes for the activity: individual work, in couples and/or in group.
In addition to the theoretical and practical sessions, has to remember that it can complement the study by means of the weekly hours that the professor has of tutorías.
So that it can follow the asignatura without problems if, by some reason, some day the students can not assist to class, the professor will publish all the activities and material that deliver in the face-to-face sessions in the separated %u2018Sessions' of the Virtual Campus. In those occasions in which it consider it necessary, will put also to disposal of the complementary material students to the classes in the same section of the Virtual Campus.
Also it will publish any information, incidence or warning related with the classes or his content in the Virtual Campus. Likewise, only it will have in consideration the particular and exceptional circumstances of the students that do not contemplate in this program if they communicate them to him personally and considers them timely.
Along the fifteen weeks of the cuatrimestre, will go working the corresponding theoretical contents to each one of the subjects in the sessions assigned for this (Tuesday and Friday). The weekly hours theorists will distribute of the following way:
- Brief exhibition of the essential appearances and/or more difficult to comprise of the theoretical contents of each subject, linking the new concepts with the knowledges purchased previously. So that the/the student take out the maximum provecho of this exhibition will have to prepare previously the subject by means of:
- Individual reading of the compulsory readings of each subject (see %u201C10023Socioling_09-10_listed_compulsory_readings%u201D in the separated %u2018Sessions' of the Virtual Campus) and
- Individual reading of the diagrams-guide of work of each subject published before the beginning of each subject in the separated %u201CSessions%u201D of the Virtual Campus. The basic aim of these diagrams-guide of work is that the/the student have a global vision of the subject, familiarise with the contents and like this can follow better the exhibition of these contents in class; thus it is recommended that the/the student carry them achieve to class in each session.
- Approach and resolution of those that doubts have arisen him when preparing the concrete appearances of each subject.
- Realisation of practical activities of individual way or in couples, with a follow-up and tutorización of the professor and his back correction in class to facilitate the understanding of the theoretical contents. To ensure that the/the student has comprised properly each subject, will realise so many questions as they consider timely in class.
The Area of General Linguistics organises, annually, complementary activities (courses, seminars, etc.). Those activities that coincide with the schedule of this asignatura will consider matter lectiva of the course.
Practice in sessions P1 and P2
We will complete each subject of the asignatura with his corresponding practical contents that will vary in function of the theoretical contents of each subject. The aim of these activities is that the/the student comprise and interrelate the matters that studies avoiding that simply it memorise them without really comprise them. For this, the professor will supervise the contents, procedures and attitudes worked in the practical sessions and will evaluate them for the final note of each student of the asignatura.
The procedure of evaluation of the asignatura will realise of way continued along all the length of the cuatrimestre. For this, the students will be able to know in each moment his partial qualifications through the separated %u201CSessions%u201D of the Virtual Campus (see modality of evaluation To to continuation).
If, by determinate causes, can not assist to the classes with regularity or present the activities of continuous evaluation in term, can realise a final examination to the term of the asignatura to surpass it (see modality of evaluation B more advance).
To) extraordinary Announcement of December (11 November 2009)
In the extraordinary announcement of December, the evaluation will carry out by means of a final examination writing of the same characteristic that the one of the modality B of the 1ª announcement of the asignaturas of the first cuatrimestre (January).
B) 1ª announcement of the asignaturas of the first cuatrimestre (18 January 2010)
To surpass the asignatura in the 1ª announcement, the/the student will be able to choose, depending on his personal circumstances, between the following modalities of evaluation:
To) modality of evaluation To: continuous evaluation (80%) and final examination (20%).
b) Modality of evaluation B: final examination (100%).
It will suffice that it deliver in term the Activity of Presentation of the Student (APE) (deadline of delivery: Week 3 %u2013 in class) and the first or second activity of continuous evaluation so that the professor consider that it has opted by the modality To. By the contrary, will consider that it has opted by the modality B if it does not deliver in the term that establish one of the two first activities, in whose case no longer will accept that it present the remaining activities. Once it have opted by one of these modalities, will not be able to change it, except if it exists a cause of greater strength justified, communicates it to him to the professor before finalising the classes and she authorises it. Likewise, it will be able to lose his right to examine of the asignatura by means of the modality To if the professor considers that it is not fulfilling with the commitment of work and effort continued that involves this modality of evaluation and/or that is not repercutiendo in his profit.
To) Modality of evaluation To (continuous evaluation (80%) and final examination (20%))
1. Continuous evaluation (80% of the final qualification)
Of this 80%, 50% corresponds to minitests of the compulsory readings of each subject and 30% to a practice (resolution of a practical case in group) that the students will have to expose in class and deliver to the professor (20%) and to his participation in the practical sessions (P1 and P2) of class (10%):
1.1.- Minitests (50%)
The/the student will have to realise a total of 5 minitests (of the corresponding compulsory readings to each subject) that will deliver for his review and qualification. It will realise each minitest in class before beginning the exhibition of the corresponding theoretical contents to each subject (except in the subject 1, that will realise when finalising them). The basic aim of the minitests is to check that the/the student has comprised and related the essential theoretical contents of each subject. During the realisation of each minitest, will be able to consult the compulsory readings of each subject by what is advisable that carry it to class the day established for this. Each minitest will consist in ten ask type test and will have a length of half hour. The provisional dates for the realisation of each minitest appear in the document %u201C10023Socioling_09-10_planificacion_teaching_creditos_teoricos%u201D in the separated %u201CSessions%u201D of the Virtual Campus.
For the realisation of each minitest, the/the student will have to bring to class a staff of evaluation that will have downloaded previously of the separated %u201CSessions%u201D of the Virtual Campus. This staff will be the one who will fill up in class and will deliver when finalising the exercise. If it does not bring to class the staff as it appear published in the Virtual Campus, will not be able to realise the minitest and will have a qualification of 0 in this. Likewise, if the delivery without putting his name and/or NIF/NIE/Passport also will obtain a qualification of 0. Each minitest will explain the same to effects of the final qualification (1 point each one: each question type correct test will add 0,1 points to the qualification and each question type test no correct will subtract 0,1 point to the final qualification of the minitest).
When forming part of the final qualification of the students, any attempt to copy during the realisation of the minitests will mean a final qualification of 0 in the minitest.
1.2.- Participation and practical in group (30%)
1.2.1.- Participation (10%)
By participation understands the intervention and active collaboration in the practical sessions (sessions P1 and P2). In no case Participation is synonymous of Assistance to class (for example, a/to student can have assisted 100% of the practical sessions but have not participated or showed interest by the contents of the asignatura, obtaining, therefore, a qualification of %u2018zero' in this section, whereas another can have had a low assistance to the sessions but have participated actively in her, obtaining the so much percent total established in the scale for this section).
So that it can be described/to in the section of Participation is compulsory that the/the student have assisted like minimum to the half of the sessions of practices for what will have to sign at the beginning of the class a leaf of assistance that the professor will deliver to the beginning of each session (will not allow sign this leaf if the/the student goes in in class after the first fifteen minutes). The evaluation of this section will realise by means of the follow-up of the individual work and in group that the/the student realise in her. During the first sessions, the/the student will be able to choose in each session belong to a group of different work of the of another/s session/is and will obtain a qualification in each practical session by his work in said group. This qualification will be the same for all the members of the group, except if no the/the student shows to be participating in the activity, in whose case his qualification will be individual. His final note will be the average of the qualifications of the total of sessions, less one; that is to say, it will be able to ausentarte to a session without justifying or will delete the lowest qualification obtained in the distinct sessions, although it will value positively the assistance to the whole of the sessions. The professor will give to know the corresponding qualifications to the Participation at the end of the cuatrimestre through the Virtual Campus (in the separated %u2018Sessions').
1.2.1.- Practical in group (20%)
During the first third of the cuatrimestre, the/the student will have to choose and resolve a practical case. The resolution of this practical case will realise during the hours of class of the practical sessions (sessions P1 to P2) with the tutorización of the professor. To measure that the/the student go familiarising with the case that choose, is advisable that try to use the classes to check the tarpaulins or errors of his approaches. The final note of the practice will correspond to a global %u201Creflection%u201D by part of the professor of each one of the parts of the practice, that will include: the final presentation of the case in class by one of the members of the group (elected by her) and the final delivery of %u201Ca fascicle of the case%u201D (see %u201C10023Socioling_09-10_guion_case_practise%u201D) through the separated %u2018Sessions' of the Virtual Campus in the date that establish . Only it will evaluate the practice if all the members of the group have assisted to a minimum of 80% of the practical sessions devoted to the resolution of the case and if the practice delivers in term.
2.- Final examination (20%):
The final examination will consist in the realisation of a proof written when finalising the course, in which the/the student will have to show that it has reached the knowledges, skills and theoretical experiences-practical necessary for the achievement of the aims. The final examination has like fundamental aim improve his note, by what will have character optativo and will be type test and/or short questions that engloben and relate the distinct subjects or appearances of the asignatura. Like the fundamental aim of this examination is that the/the student can %u201Cgo up his note%u201D or approve the asignatura, only will add to the qualification of continuous Evaluation those that obtain a minimum qualification of approved in the examination.
b) Modality of evaluation B (final examination: 100%)
Will carry out by means of a final examination that will consist in the realisation of a proof written when finalising the course, in which the/the student will have to show that it has reached the knowledges, skills and theoretical experiences-practical necessary for the achievement of the aims. This examination will be type test, short questions and/or questions of development that engloben and relate the distinct subjects or appearances of the asignatura. This examination will evaluate with a qualification of the 0 to the 10.
C) 2ª announcement of the asignaturas of the first cuatrimestre (7 July 2010)
In the 2ª announcement of the asignaturas of the first cuatrimestre, the evaluation will carry out by means of a final examination writing of the same characteristic that the one of the modality B of the 1ª announcement (January %u2013 final examination: 100%); however, if the/the student opted by the modality To of evaluation of the asignatura, but did not approve it, will be able to conserve, if like this it wishes it, his qualification of continuous evaluation and present to the final examination in the same conditions that in the 1ª announcement (final examination: 20% of the final qualification); if no, it will realise the final examination in the same conditions that the rest of mates/ace that have opted by the modality B (final examination: 100%). So much if the/the student renounces to his qualification of continuous evaluation as if it wishes to conserve it, will indicate it in the own examination the day of his realisation.
All the materials find available in the following UNIFORM IDENTIFIER OF RESOURCE of the Repositorio of Objects of Learning of the University of Alicante (RUA):
|To continuation shows the order in which they have gone entering the theoretical and practical contents of the asignatura along the cuatrimestre. This order facilitates of progressive form the compression and application of this material to real and concrete situations related with the Advertising and the Public Relations. It recommends that, to take advantage of to the maximum this material (especially, for which initiate in the matter), follow this same order
|10023Socioling_09-10_guia_work_of_asignatura_for_OCW.Pdf||Guide of work of the asignatura||174Kb||Season PDF||Visualise/Open|
Compilación Total of materials
In the following link appears a compilación of all the basic materials of the necessary course to be able to reach the aims posed in him to través
Of the theoretical and practical sessions of the asignatura. To be able to reach these aims successfully, would have to complete a total of 48 activities of learning, between them: 1 program of the asignatura, 2 plannings of the theoretical and practical credits of the asignatura, 1 activity of presentation of the student, 1 listing of compulsory basic readings, 5 diagrams-script of the subjects, 22 practical activities, 2 practices, 1 practical case, 1 complementary work, 1 debate, 5 proofs of continuous evaluation (ministests); and 1 simulation of examination. If It Is initiating the study of this discipline or still is not very familiarised with her, suggests that it follow the order recommended in the guide of previous work.
|10023Sociolinguistica.zip||Materials compiled of the asignatura||19628Kb||Zip||Visualise/Open|
Subject 1 (also manual generals).
ALMEIDA, Manuel (1999): Sociolinguistics. Didactic Material collection university. The Laguna: Service of Publications of the University of The Laguna.
CABTREE, Monica and POWERS, Joyce, compilers (1991): %u201CLanguage in%u201DAdvertising , Language Files: Materials for an Introduction to Language. Columbus: Ohio State University Press. Fifth edition, pp. 237-40.
CERNÝ, Jiri (1998): %u201CSociolinguistics and etnolingüística%u201D, History of the linguistics. Cáceres: University of Extremadura (tr. To the Spanish of the own author of: Cerný, Jiri (1996): Dejiny lingvistiky. Olomouc (Czech Republic): Votobia, pp. 407-29.
FINCH, Geoffrey (2000): %u201CLinguistics: the main branches%u201D, Linguistic terms and concepts. Series How to Study. London: Macmillan Press, pp. 188-238.
FISHMAN, Joshua (1995): Sociology of the language. Madrid: Chair. 4ª edition (translation of Ramón Sarmiento and Juan Carlos Moreno of Fishman, Joshua: The Sociology of Language. Newbury House Publishers.
GARCÍA MARCOS, Francisco J. (1993): Notions of sociolinguistics. Collection Language and Communication. Barcelona: Octahedron.
GARCÍA MARCOS, Francisco J. (1999): critical Foundations of sociolinguistics. Almería: University of Almería.
LABOV, William (1983): sociolinguistic Models. Madrid: Chair (tr. Of José Manuel Marine Smiths of Labov, William: Sociolinguistic Patterns).
LÓPEZ MORAL, Humberto (1993): Sociolinguistics. Madrid: Gredos.
MOLLÀ, Toni et al (1987-91): Curs of Sociolinguistics. Vols. 1 to the 3. Alzira: Bromera.
MOLLÀ, Toni (2002): Manual of sociolinguistics. Alzira: Bromera.
MORENO FERNÁNDEZ, Francisco (1998): Principles of sociolinguistics and sociology of the language. Barcelona: Ariel.
NUNBERG, Geoffrey and WASOW, Thomas, editors (1997): Fields of Linguistics. Washington, D.C.: Linguistic Society of America. Accessible in the direction URL: http://www.lsadc.org/info/ling-fields.cfm.
ROMAINE, Suzanne (1996): The language in the society. An introduction to the sociolinguistics. Barcelona: Ariel (tr. And Spanish version of July Borrego Grandson of Romaine, Suzanne (1994): Language in Society. Oxford University Press).
ROTAETXE AMUSATEGI, Karmele (1988): Sociolinguistics. Linguistic collection. Madrid: Synthesis.
SPOLSKY, Bernard (1998): Sociolinguistics. Oxford Introductions to Language Study. Oxford: Oxford University Press.
ALMEIDA, Manuel (1999): %u201Cpsychosocial Appearances of the variation: beliefs and attitudes%u201D, in Sociolinguistics. Didactic Material collection university. The Laguna: Service of Publications of the University of The Laguna, pp. 105-19.
GARCÍA MARCOS, Francisco J. (1993): %u201CConsciousness, attitudes and beliefs%u201D, in Notions of sociolinguistics. Collection Language and Communication. Barcelona: Octahedron, pp. 23-8.
MORENO CABRERA, Juan Carlos (2002): The dignity and equality of the tongues. Criticism of the linguistic discrimination. Madrid: publishing Alliance.
LASAGABASTER, David (2003): Trilingüismo in the education. Attitudes to the minoritary tongue, the majority and the foreigner. Lleida: Millennium.
ESCORIZA MORERA, Luis (2004): Perspectives of analysis in the field of the linguistic variation. Cádiz: Service of Publications of the University of Cádiz.
JUNYENT, Carme (1999): %u201CThe classification of the tongues%u201D, in The linguistic diversity. Didactic and route of the tongues of the world. Collection Horizons nº 5. Barcelona: Octahedron, pp. 9-18.
ALMEIDA, Manuel (1999): %u201CThe social variables%u201D, in Sociolinguistics. Didactic Material collection university. The Laguna: Service of Publications of the University of The Laguna, pp. 63-103.
CALERO FERNÁNDEZ, Mª Angels (1999): Sexismo linguistic. Analysis and proposals in front of the sexual discrimination in the language. Madrid: Narcea.
ETXEBARRÍA AROSTEGUI, Maitena (1997), %u201Csociolinguistic Context and textual variation%u201D, in OTAL, José Luis, FORTANET, Inmaculada and CODINA, Victòria, eds.: Studies of Linguistics Applied. Castellón: Publications of the University Jaume I, pp. 517-22.
ROMAINE, Suzanne (1996): %u201Csociolinguistic Patterns%u201D, in The language in the society. An introduction to the sociolinguistics. Barcelona: Ariel, pp. 87-122 (tr. And Spanish version of July Borrego Grandson of Romaine, Suzanne (1994): Language in Society. Oxford University Press).
ETXEBARRIA AROSTEGUI, Maitena (2002): The diversity of tongues in Spain, Madrid: Espasa Calpe.
GADELII, K. And (1999): Language Planning: Theory and Practice %u2013 Evaluation of language planning marry worldwide. Paris: UNESCO Languages Division Education Sector. Accessible in: http://unesdoc.unesco.org/images/0011/001184/118456eo.pdf.
ROTAETXE AMUSATEGI, Karmele (1988): %u201CTongues in contact%u201D, in Sociolinguistics. Linguistic collection. Madrid: Synthesis, pp. 95-108.
SIGUÁN, Miguel (1992to): multilingual Spain. Madrid: Alliance.
SIGUÁN, Miguel (1992b): Bilingualism and tongues in contact. Madrid: Alliance.
GUTIÉRREZ ORDÓÑEZ, Salvador (1997): pragmatic Comment of advertising texts. Collection Comment of Texts. Madrid: Arch Books. 2ª ed. 2000.
KINGS, Graciela (1995): The abecé of the pragmatic. Collection Fascicles of Spanish language. Madrid: Arch Books. 4ª ed. 2000.
KINGS, Graciela; BAENA, Elisa and URIOS, Eduardo (2000): Exercises of pragmatic (II). Collection Fascicles of Spanish language. Madrid: Arch Books.
ROTAETXE AMUSATEGI, Karmele (1988): %u201CSociolinguistic interaccional%u201D, in Sociolinguistics. Linguistic collection. Madrid: Synthesis, pp. 37-52.
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